Sure, there’s more to Feist than just “that iPod commercial.” For one thing, she was in Toronto indie rock collective Broken Social Scene (which contains roughly about half the population of Toronto). And also, that song actually has a name: “1234.” And though you may be getting JUST a wee bit sick of the ad (though probably not as sick as you are of annoying “no no no” jokes), you probably weren’t as inspired to take action as the Mad TV folks, who made a hilarious commercial spoof of the spot.
And if you’re Feist, you’re probably fine with all that added exposure — digital sales of the single jumped by a not-at-all-unimpressive 3550% this fall as a result of the ad.
Feist seems to be taking it all in stride too. She told USAToday.com that she’s not afraid of being known as “that iPod commercial girl.” If I was to stop dead still in my tracks and never make another move, that could maybe be the case. But the iPod was one of a million things that happened on a certain Tuesday in autumn. It’s just something that was extraordinarily visible.”
And yes, as much as the commercial looks like one giant American Apparel ad, and as much as it may be overplayed (an understatement akin to calling Amy Winehouse “on the thin side,”) but we still can’t resist loving We Are The Superlative Conspiracy’s velour Sofia overalls: we totally wanna put it on and have a cliched dancing-around-the-bedroom-singing-into-a-hairbrush moment while listening to Feist… on an iPod, of course.
Watch Feist’s exclusive MTV “First Ladies” interview, and pick up your own Feist romper for $140 at Urban Outfitters online. You’re on your own with the Bedazzling.
