Flo Rida is, unsurprisingly, from the state denoted by closing the space between the rapper’s two-part stage name. Or, you could just refer to the enormous postcard pictorial he has inked across his hulking back.

But don’t let his bulked-up, tatted and often-shirtless appearance or innuendo-laced lyrics fool you into thinking he’s a straight thug or strictly into dropping booty beats. The guy is essentially a big teddy bear — albeit an obscenely ripped teddy bear of Dr. Dre-like proportions. And he just wants to make a little something for everyone.

“On this album I talk about the happiest of times to the sad times, to the lovable times. You know those times when you just loving your girl, and you know, past relationships, and it’s basically just an everyday life album,” he told illroots.com of his mainstream debut. “I try to put something on there where it’s like the best party you ever had or the worst time you ever had, so you might want to grab a tissue.”

But aside from his one-name wordplay, Flo Rida, born Tramar Dillard, doesn’t need gimmicks — he’s already got clubs, cars and cellphones bumping with his infectious hip-hop tracks — “Low,” featuring T-Pain, was one of the most-downloaded iTunes tracks of 2007, and shot to #1 on the Billboard Hot 100 charts, with the Timbaland-backed “Elevator” rising quickly behind. And now he’s following up his radio-ready singles with en entire album of them.

Mail on Sunday, Flo Rida’s debut LP, is a chromed-out collection of hands-in-the-air hip-hop heavy-hitters, backed by Rick Ross, Birdman, Trey Songz, Lil Wayne, and Sean Kingston. To name just a few.

And if it’s possible that you still don’t know Flo Rida, this week is your chance to see him in his element — the 305 — all week on MTV. Watch the Dade County don cruising downtown Miami, performing live and giving it to you the only way he knows how — straight up — in his MTV Artist of the Week videos.

Check out Flo Rida’s Discover & Download video, his live MTV New Year’s Eve performance of “Low,” and his “Elevator” video, and all of his Artist of the Week videos, and tell us why you’re feeling the Flo.