As I'm sure you already know, Pepsi gave the baby boomers goosebumps Sunday with a Superbowl ad where will.i.am took the reins of Bob Dylan's "Forever Young" and ran with it.
The ad, which also pairs John Belushi with Jack Black and Gumby with Shrek, ushers in a new era -- OUR era! -- and can be read as a direct riff on Obama's victory over McCain. And as much as a Dylan fan probably can't help but cringe ever so slightly the first time the bass drops, even the grumpiest dad has to admit, Pepsi put out a pretty sweet commercial.
Today, another voice of the new generation -- a much grumblier one -- chimes in on the Dylan cover caravan. My Chemical Romance absolutely tears the roof off of Bob's apocalyptic epic, "Desolation Row," pointing out (with tightly clenched fists) that the revolution isn't gonna happen overnight. In a borrowed verse, they warn a nation of complacent Superbowl spectators that sometimes, The only sound that's left/ After the ambulances go/ Is Cinderella sweeping up/ On Desolation Row. Heavy, eh? Well believe me, it's not nearly as heavy as MCR's end-of-the-world guitar attack. This single -- the first from the upcoming Watchmen soundtrack (out March 6) -- is a juggernaut. Don't miss it.
+ Watch the Bob Dylan / will.i.am Pepsi commercial
+ If MCR had been in the Pepsi ad, who would they be matched up with? The Sex Pistols? Weigh in...
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