Where do you go when you're one of the biggest rock acts on the planet, you've already jumped out of a helicopter, you roll deep in a Monster Truck, and your lead singer has a wax statue of himself? If you're Tokio Hotel, and you're too big for this world, then you reach for other worlds, and you go beyond the human race like Bill, Tom, Gustav, and Georg do in their brand-new video, "Automatic," directed by Craig Wessels. (And if you're Bill Kaulitz, you officially become a cyborg.)
Tokio Hotel's new "Automatic" video, off of their upcoming Humanoid album, is a big-league beast of a video. It's a legendary tale of astronomic proportions, with aesthetic references to The Matrix, Fritz Lang, Mad Max, Transformers, and Iron Giant. "Automatic" is the most moving robot story since Wall-E. And Bill Kaulitz looks like some kind of supernatural, post-apocalyptic superhero Pharaoh.
And this video was not cheap. Bill, Tom, Georg and Gustav flew to the remote deserts of South Africa -- where they had no cell phone service, and Tom even saw boars having sex -- to shoot it. Tom broke a limited-edition guitar along the way. Was it worth it? Obviously. The bar has been raised.