Video Premiere: P.O.S., ‘Never Better’

We posted a sneak peek of this joint–the title track from Minnapolis emcee/producer P.O.S.’s third album–yesterday, but, holy smokes, it’s pretty creepy.

The track has a heavy limping beat with some dark lyrics about “dragging a lake.” And the video perfectly fits the mood.

The plot for the video (directed by Isaac Gayle) is basically this: P.O.S. tries to survive through a Halloween from hell; getting attacked by kids dressed like vampires and ghosts as he staggers through alleyways and woods. It’s like a really long version of the Kiefer Sutherland sequences in Flatliners (whoa, 90′s movies reference, right?). And it’s probably one of the more genuinely creepy videos of the year.