Video Premiere: Clipse, 'Popular Demand (Popeye's)'

Here's a video of some rappers, rapping outside of a fast-food spot while a bunch of dudes nod in approval. Sounds about as interesting as watching paint dry, right? WRONG!

Rappers rapping outside of places with a bunch of dudes nodding along is what rap videos should be all about. Clipse are well aware of this. They excel at this very thing (see: "Grindin'"). When you're cooking from their particular recipe (trunk-busting Neptunes beats, dizzying rhymes from Pusha T. and Malice, a killer cameo from Killa' Cam) then you don't need to garnish the dish with special effects or "plot" or choreography.

Directed by Rik Cordero, "Popular Demand (Popeye's)," taken from their upcoming album 'Til The Casket Drops, finds Clipse sticking to this very script; Push, Malice and Cam'ron body the beat and get real deep into some fish sandwiches, while a couple dozen of their closest boys nod along.  Join the crowd and nod with 'em (fish sandwich optional).

Tags Cam'ron, The Clipse, The Neptunes, video