Solid Gold make intoxicating indie-electro that, perhaps unintentionally, pays tribute to their hometown's hero, Prince. Just take "Matter of Time," their new single on Green Label Sound. It's a slinky, sexy, sophisticated mix of indie, electro and soul; like if the Purple One fronted Death Cab For Cutie.
The video for "Matter of Time" is equally alluring; taking place in a subdued den of cool, the band--made up of Zach Coulter, Matthew Locher and Adam Hurlburt--rock hater-blocker shades and move slowly around girls writhing in bathtubs, girls dancing under flashing lights, and girls vying for their attention on staircases.
What's the fuss all about? Well, they are rather stylish (check out signature Keds designed by SG member Matt Locher), and the video has the feeling of last night's party photos being acted out in front of your eyes.
"Matter Of Time" is available via Green Label Sound. Solid Gold's Synchronize EP is out now and you can catch them next month at the South By Southwest conference in Austin (if you happen to be there). Check out the video below.