Russell Simmons wants his Argyleculture clothing collection to become as big as Phat Farm one day. "I like the idea of my Argyleculture right now because there is no men's brand for all the people who grew up on Phat Farm," the hip-hop mogul and Phat Farm founder told us of his latest fashion venture last night at the National Arts Club in New York, where he accepted the club's Gold Medal of Honor for Lifetime Achievement in music. "Adam Sandler is still wearing Phat Farm. He grew up on it. He needs something different, right?"
Although Simmons gave lip service to the collection, we're still not sure what's going on behind the scenes. The official Argyleculture website is under construction, the Facebook page hasn't been updated since last October and the Twitter page hasn't been touched since November. Even if Adam Sandler wanted new clothes, we're not sure he'd be able to find them.
Simmons also said he's got a lot more to give to his many projects, from designing to hip hop to philanthropy. "There is no finishing line," he told us, reflecting on getting an award a lifetime in the making. "Honoring hip-hop shows that we've reached all ends of society. It's really not about me. It's about what Kanye is doing and what Lil Wayne is doing and about the ongoing growth of the cultural movement." So what's next? "I'm just going to keep doing it," he explained. "There's an ongoing process of finding out how you're useful to the world. And I want to keep being relevant and useful. I'm glad to be part of a spinning wheel that's actually moving. And I think the way it speeds up is that you give more."
+ Do you still wear Phat Farm? Would you wear his new line Argyleculture?