Video Premiere: Clipse, Featuring Pharrell Williams, ‘Life Change’

(Credit: Johnny Nunez/WireImage)

Clipse‘s excellent ‘Til The Casket Drops album came out back in January. But with one half of the fraternal duo, Pusha, recently making a series of appearances on Kanye West‘s My Beautiful Dark Twisted Fantasy and G.O.O.D. Friday releases, it seems as good a time as any to strike while the iron is hot and release one more single from the Virgina group’s third full-length.

Clipse has long been known for its harrowing and detailed description of the peaks and valleys of the illegal drug trade. “Life Change” is sort of about the peak that comes after the valley. Pusha and his brother, Malice, with a little help from longtime collaborator Pharrell Williams of The Neptunes, rap about how close encounters with the law set them on the straight and narrow.

To illustrate, the “Life Change” video documents rather vividly one man’s arrest and incarceration. It’s more or less a “Scared Straight” PSA in rap video form.

Til The Casket Drops is out now.