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If you're going to do a video for a song called "S&M," a track that espouses bedroom bondage and the joys of whips and chains, you have one of two options: You can make a video that accurately depicts said activities, in which case your video will likely not be legally viewable for a lot of folks. Or you can make a comically over-the-top, colorful, tongue-in-cheek, slightly dorky video. Rihanna has gone for option two.
Here we have Rihanna's "S&M" video, which features journalists wearing ball-gags, Perez Hilton being walked like a dog (and relieving himself on a fire hydrant), Rihanna being wrapped in Saran Wrap (media, you so clingy!) while wearing a dress with keywords like "slut" and "Barbados" on them.
There's some herky-jerky movements, some satirical critique of the way Rihanna feels she is depicted in the media, some crazy hair and a few fleeting images of some very adult behavior.
Despite the indulgent imagery, we're gonna go ahead and call Rihanna's "S&M" NSFW, which will no doubt prompt you to track it down that much quicker.