The first-ever MTV O Music Awards will be held on Thursday, April 28, but some O Music Awards are so groundbreaking — and so funny — they deserve some early attention. We’ll be handing out O Music Awards all week, and, of course, during Thursday’s live online award show at 8pm ET/ 11pm PT, but first we’ve got one of the entire Internet’s Favorite F*** Yeah Tumblrs, which goes to… ADAM LAMBERT! Mazel tov and f*** yeah to you — and all of your fans who voted for you — on your win!
Next, after an MTV.com panel discussion, the Internet’s Most Innovative Music Video Award went to Andy Grammer, for his groundbreaking choose-your-own-adventure-style “Keep Your Head Up” video, which, much like a video game, let you control the course and outcome of the video, giving you free reign over everything from Andy’s T-shirt to an a cappella finale or a closing scene backed by a full band. Congrats Andy! You can now say you’ve got THE MOST INNOVATIVE MUSIC VIDEO ON THE ENTIRE INTERNET! NO BIG DEAL!
Watch Andy Grammer’s video and watch him accept his O Music Award for Most Innovative Music Video at the O Music Awards live, right here on Thursday, April 28, at 11 p.m. ET/8 p.m. PT. And watch Adam Lambert’s Tumblr win below.
Tags: O Music Awards