Justin Bieber has a new fragrance out, hot on the heels of his unisex cologne, My World. The new scent is called Someday, and its corresponding commercial, filmed on a zero gravity plane to achieve a flying effect, is intriguingly scintillating.
In the commercial, a young blonde spritzes herself with the fragrance and suddenly finds herself transported into the clouds with a leather-clad Bieber wooing her and nuzzling her neck. We didn't even KNOW hoodies came in leather -- and we definitely want to shop where Bieber picked up those lilac suede high-top sneakers. Lost Boy chic!
Three parts Peter Pan, one part Superman, the girl is a modern-day Wendy as she flies through the air with her Bieber boy wonder. "I wanted to do a fragrance for women basically because I want to be smelling the girls' neck, I want to tell the girls what I like and what I think is going to be hot," Bieber told Ryan Seacrest, adding that the fragrance is also for moms. So moms who want to smell like the type of lady who can attract Justin Bieber? It's your lucky day, lady!
Also, given how steamy Bieber's Someday commercial is, we're rather relieved it features a young Dianna Agron look-alike and not a mom. That'd just be weird.
Oh, and if that bottle looks familiar -- it's because it very closely resembles the Marc Jacobs' Lola with its brightly colored plastic top, as BellaSugar pointed out. However, Marc Jacobs' iteration is in the shape of a flower, Justin Bieber's is a Russian-nesting-doll effect of hearts. Someday will hit stores on June 20 and retail for $35 to $55.
Are you tempted to start flinging fairy dust and spritzing yourself with Someday? Never say (directly, anyway) never.
+ Watch Justin Bieber's Someday By Justin Bieber perfume commercial now.