Credit: FilmMagic
We The Kings, the best thing to come out of Florida since orange juice and space shuttles, have released a video for their new song "Friday Is Forever," and it's a fairly straightforward "driving around and chilling" video, with one twist: they're on a boat, motherf***r! "Friday Is Forever" is the lead single from the band's forthcoming third full-length, and it's a smooth confection of laid-back beach pop fit for lazy summer days and nights. "Friday is forever, we belong together, so come on, come on don't you say never," the ginger-haired Travis Clark croons convincingly, while smiling at people from atop his whimsical perch. This is all well and good, but where are they going in that thing?
Not the high seas. Much like in Rebecca Black's infamous "Friday" video (to which comparisons are inevitable), the boys end up at some kind of outdoor party where they're the main act. I'd be remiss not to mention that We The Kings already embraced Rebecca Black with a goofy video mashup of their respective weekend anthems. And why wouldn't they?