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Get ready to un-preconceive (??) your notions of rapper Kid Cudi. Kid just tweeted out a link to download his new song, "Perfect Is the Word" yesterday, and it's a huge departure from his hip-hop roots. Created in collaboration with the immodestly named Dot Da Genius as part of their rock project, 2 Be Continuum, "Perfect Is The Word" contains no rapping at all, instead using military-style drumbeats and a fuzzy, repetitive guitar riff to ominous effect.
Kid Cudi chants philosophical, covering what "the lost soul wants," namely, perfection and safety. It's all very existential. Reactions thus far have been mixed, as have Cudi's reactions to the reactions. "So much love out there, thank you for all the supportive comments," he tweeted earlier. "i love you all, no bulls***. i work really hard on all i do, thank you!" Then, a little bit later: "If you want my old s***, buy my old albums....Im moving forward, all w/ me LETS GO! Life is about evolving, which is why im successful. P&L"
Kid Cudi also released (via Twitter) a new video, "Marijuana," directed by Shia LeBeouf. Though psychedelic leaning, it feels far more Kid Cudi 1.0, with spitfire lyrics that eventually move into wandering, almost hymnal chants and electric guitar wails. That's probably because it's a hold over from his Man on the Moon II: The Legend Of Mr Rager album.
Let it be known that Mr. Mescudi is moving forward, and there's nothing you, the public, can do to stop him.