Among the trio including her daughter Lourdes and the edgy Kelly Osbourne, Madonna proves SHE'LL take on the role of badass for this bunch in this behind-the-scenes shot taken at the Fall 2011 Material Girl campaign. The Macy's-only campaign is quintessential NYC, with shots of Kelly Osbourne in and around landmarks like Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown.
We imagine Madonna was all, "I'll spearhead this initiative as executive vice president of Badassery in the second quarter of financial year 2011. I'll simply leverage my wardrobe of grunge-era plaid, jaunty hats and hater blocker sunglasses to achieve THIS deliverable." And achieve this deliverable she DOES, practically looking younger than an Olsen twin. Madonna could easily be mistaken for Lourdes' barely older sister in this pic. Life. She is unfair.