West Coast readers may recognize DJ Felli Fel as the main DJ at Power 106 in Los Angeles, but the So So Def artist is currently prepping a recording career of his own with the upcoming release of his debut album, Go DJ! We’ve got the exclusive video premiere of Felli Fel’s new single, “Boomerang,” featuring Akon, Pitbull and So So Def head Jermaine Dupri.
In the video, the Heavy Hitters DJ and friends get green-screened over images of outer space and celestial objects while the requisite “professional video dancers” gyrate approvingly. The squelchy electro-hop track was clearly made for the club, with Pitbull dropping lines like “Mommy got a boom bang bom bam bim bang, no digga dee, no doubt, Imma hit that” that sound better than they read. We were sorta hoping there’d be more of a literal boomerang theme beyond the refrain of “bring that beat back.” But we understand that real boomerangs are hard to come by and ever harder to master, so the lyrical metaphor will do.
This is far from the first collaboration between Felli Fel and his rapper peers. He’s previously released “Get Buck in Here” with Diddy, Akon, Lil Jon and Ludacris; “Feel It” with Sean Paul, Pitbull, Flo Rida and T-Pain; and “Finer Things” with Jermaine Dupri, Kanye West, Fabolous and Ne-Yo.
+ Watch DJ Felli Fel’s Boomerang’ video, featuring Akon, Pitbull and Jermaine Dupri.