The Buzz On: Black Veil Brides

Credit: Getty Images

There’s not a lot of websites out there for bands made up of five male members that have the words “Makeup Provided By MAC” at the bottom of them. But I guess when you’re the Black Veil Brides and your main influences is Kiss, a corporate cosmetic sponsorship comes with the territory. Luckies!!

Believe it or not, most of the members of this post-hard-core fivesome are actually from Ohio. Founded in 2006, the Black Veil Brides somehow saw past the college hoodies and cornfields of the Midwest to set their sights on the bright lights of glam rock. After gaining steam on MySpace, the band signed with StandBy Records, only to later grab the attention of a Lava Records exec when the chief music producer at Hot Topic (yes, the store with the fishnet top your mom may or may not let you wear) clued him in on the huge record sales of the store’s BVB T-shirts. The rest, as they say, is black lipstick history.

Black Veil Brides’ debut single, “Knives and Pens,” released in 2009, currently clocks in at more than 30 million YouTube views (!!!). That’s almost 50 million! I think you get a pin for that! With the help of successful stints on the UK tour God Save The Scream and Vans Warped Tour in the U.S., BVB won Revolver Magazine’s Golden Gods Award for Best New Artist, Kerrang! UK Rock Magazine’s Best Newcomers, and were nominated for Kerrang! Best International Newcomer. The band’s latest release, Set the World on Fire, peaked at No. 17 on the U.S. Billboard 200, and they recently appeared at this year’s VMAs (above) in full effing regalia.

And their makeup is on point.

Black Veil Bride’s latest, Set the World on Fire, is currently available on Lava Records.

+ Listen To Black Veil Brides, and get an insight into their personal style in their interview with Kreayshawn on the VMA Red Carpet Report.