Video Premiere: Childish Gambino, ‘Bonfire’

Jack-of-all-trades Donald Glover is really making this rap thing happen, people. After his first EP became an internet favorite, Glover — known by his stage name Childish Gambino — is releasing his debut album, Camp, and we’ve got the video premiere for “Bonfire.”

While the self-reflective lyrics and clever-as-f*** rhymes make us want to hit rewind a million times, the stomping beat and curious video leave no time for that. Even though we were expecting something closer to Gambino’s straightforward “Freaks And Geeks” video, what we have instead is a creepy ghost story set in the woods.

At the beginning of “Bonfire,” Glover jolts awake, alone in the woods with a noose around his neck. Blood pours out of his mouth as he tries to figure out where he is. He eventually stumbles toward a bonfire, where a camp leader seems to be telling the story of Glover’s death-he-doesn’t-know-he-died. Or at least that’s what we think happened — we’re still golf clapping at our favorite line: “Told me I was awful and that s*** did not faze me/Tell me how I suck again, my memory is hazy/’You’re my favorite rapper now’; yeah, dude I better be/Or you can f***in’ kiss my ass; human centipede.”

Look for “Bonfire” on Camp, out Nov. 15 on Glassnote.

+ Watch Childish Gambino’s “Bonfire” video. (Language NSFW.)