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Florence Welch's powerhouse voice paired with threatening percussion is the perfect score to any dramatic life moment, and judging by Florence + The Machine's new "No Light, No Light" video, from her Ceremonials album, theater abounds through voodoo dolls and boys choirs. Surely you didn't expect a sun-streaked bedroom or a skip through a field.
Like her "Shake It Out" video, "No Light, No Light" video captures Florence Welch experiencing some sort of witchcraft or supernatural occurrence (Illuminati whistle blowers, have at it!). Scenes jump back and forth from an emotional Florence experiences bursts of pain (with a killer rooftop view of city skyline, BTW), back to some creepy dude poking pins into the voodoo doll version of her. Meanwhile, tension builds as Florence is overtaken by the guy's curse, falls off the rooftop and plummets through a church ceiling only to be caught by a boys choir. No worries, girl survives and doesn't miss a beat through the traumatic event. That's when you know you have some real talent -- you can fall from a gazillion stories and still hit those high notes like it's NBD.
If we learn anything from Florence's experience, it's to never piss off a dude who knows spells and plays with dolls. We also learn that girl has some serious luck. Not only is it a rarity to survive such a dangerous experience, but she looks exceptional while being possessed. It's a major gift to pull off a curse and still look hot -- Some people just have all the talent.