We The Kings just changed the game. No, literally -- their new interactive music video/video game "Say You Like Me" just made it impossible for regular old music videos to ever be cool again.
We The Kings' innovative video creates an alternate reality where band members become video game avatars that fans can control. For once in your life you can actually have power over a famous musician! (Take that, Selena Gomez.) Adding yet another level of customization, WTK fans can choose to play as either lead vocalist Travis, guitar player Hunter, bass player Drew or drummer Danny, and in either easy, medium or hard mode.
In terms of plot, the video is simple: We The Kings chose to employ the tried-and-true "there's a hot girl in distress and I have to save her" plot as they attempt to locate their kidnapped leading lady. The boys face a series of challenges, one of which is combating a super villain by throwing eggs and pies in his face. There's also some "Matrix"-style karate chopping and the opportunity for players to lock and load a virtual gun on the bad guys. Yikes, I'm becoming a gamer as we speak!
If the user wins and completes all the levels as all four members of We The Kings, they'll receive a free download and top billing on the leader board. BRB, writing a memo to every other band telling them to step their music video game up.