If you’re OK Go, and you’re trying to come up with a concept for your “Needing/Getting” video, you might find yourself in a bit of a dilemma considering you already called in a favor to a brain trust of design engineers, tech wizards and some of the guys behind NASA’s Jet Propulsion Laboratory to help you build a Rube Goldberg machine out of more than 700 parts for your “This Too Shall Pass” science-project-turned video. But you’re OK Go. So actually, you probably never find yourself in any sort of creative brain freeze because you make some of the most intellectually stimulating and inventive music videos this side of the Peter Gabriel archives.
OK Go’s “Needing/Getting” video, which premiered on MTV.com during the Super Bowl, employs 55 pianos, 288 guitars, more than 1,100 homemade instruments (many of which get the wind knocked out of them at speeds of 40 miles per hour), and a racetrack painstakingly planned and laid out in the Acton, California, desert. Plus an entire team of physicists, and one very musically inclined car — in this case, a Chevy Sonic with capabilities and add-ons that probably do not come with the standard package, (but that’s just a guess). You may have seen the Super Bowl commercial featuring the band strapping into the car, followed by a sound bite of “Needing/Getting.” But having seen the video in its entirety, all I can say is fasten your seat belts and hang on.
+ Check out exclusive photos from the set of OK Go’s “Needing/Getting” video, and watch the video after the jump!
The “Needing/Getting” video, directed by Brian L. Perkins (who directed “This Too Shall Pass,” which won a Webby Special Achievement Award for Film and Video Artist of the Year) and OK Go’s Damian Kulash, Jr., is a true testament to the fact that the Los Angeles band consists of four of the least lazy human beings we’ve ever encountered, and that the band is one of those rare acts that functions not just as a musical ensemble but a creative think tank/DIY juggernaut that operates at the intersection of art, science and intellect. It’s also proof that Damian Kulash, Jr. might have a promising side gig as a stunt driver.
+ Watch OK Go’s “Needing/Getting” video.
Credit: Nathaniel Wood