New Video: Marina & The Diamonds, ‘Primadonna’

It’s an established fact that Marina & The Diamonds is the most enchanting pop star ever. Right? Right. Now that we’ve got that out of the way, we can begin to discuss her blazingly brilliant new single, “Primadonna,” and its epically flawless accompanying video.

“Primadonna” is a monster song, a muscular uptempo joint produced by Dr. Luke, Cirkut and Diplo (!!!) that sees Marina in full force as her alter ego, Electra Heart (the title character of her new album), a narcissistic drama queen who leads a life of debauched pleasure. “I’m a primadonna girl, yeah/ All I ever wanted was the world/ I can’t help that I need it all/ The primadonna life, the rise and fall,” Marina (or is it Electra?) coos over sparkly instrumentation, before grinding four-on-the-floor synths drop again, but the song is full of viciously clever lines. Our favorite? “I know I’ve got a big ego/ I really don’t know why it’s such a big deal, though.” (Story of our life, honestly.) Evoking Kate Bush on the high notes and then cascading down to the gravelly tones of her lower register, Marina’s voice packs the track with verve and personality.

Watch Marina & The Diamonds’ “Primadonna” video after the jump.

The video only complements the quirks of the song, as a glammed-out Electra Heart (you know it’s Electra because she’s blonde, y’all!) slinks and prowls through an ornate mansion in vintage sweaters and frocks, peeking out from behind a piano and gazing at the crystal teardrops of a chandelier. And there’s a German shepherd! And a turtle! (Side note: Rich people are weird.) By the end, though, she’s traded her country-mouse trappings for a lonely taxi ride through a carwash. (We’re sure there’s symbolism there, but we haven’t figured it out yet.) Basically, it’s a big, resplendent trip through “Valley of the Dolls”/”Grey Gardens”-era sinfulness, and we 1,000 percent lurve it.

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