New Video: Hi Fashion, ‘Amazing’ (NSFW)

Hi Fashion are absolutely positive they are AMAZING! 

Meet Hi Fashion. Comprised of Jen DM and Rick Gradone, Hi Fashion fit somewhere on the spectrum between fierce electro pop singers New Young Pony Club and satirical Fringe Festival spoofers (or Voca People). Or other words, Hi Fashion’s video for their single “Amazing” is…well, you won’t forget it anytime this century. And don’t be surprised if you start experiencing Tracy Jordan-like hallucinations after watching it. ‘Cause it’s, well, amazing.

Watch Hi Fashion’s “Amazing” video after the jump.

In the hilarious (and borderline bizarre) video, Jen and Rick play dress-up as they rock out in Marie Antoinette-esque white wigs and layers of jewelry. They clearly DGAF about how they look — in fact, they make it pretty clear that they think everything about them is AMAZING: “I don’t care if you don’t like my hair/ Because I know it’s amazing/ And I don’t give a damn if you don’t like my tan/ Because I know it’s amazing.”

The video then continues to crank up the cray (i.e. what’s with the “Dexter”-style plastic covering the walls and floors?), but somehow we don’t even think that’s the point. The point is that Jen DM and Rick Gradone are two amazing people who made a fabulous video about being completely and utterly fabulous. And yes, we know we’re not meant to take the video that literally, but even so, we could all learn a thing or two about self-confidence from team Hi Fashion. Props, guys.

+ Watch Hi Fashion’s “Amazing” video (NSFW).

Photo credit: Hi Fashion