New Video: Solange Knowles, ‘Losing You’

We’ve basically lost ourselves in Solange’s new video

Sure, we spend a lot of time kvelling over Beyoncé, but let us NOT forget that we have a stunning soul-pop powerhouse in her younger sister, Solange Knowles. Not only does the 26-year-old model/singer/DJ have a serious ear for a catchy soul-pop song (see: “Sandcastle Disco,” and “Flying Overseas” with Theophilus London), but we are a teensy bit obsessed with Solange’s eclectic personal style and creeping on her family pictures via various social media services. And now we’re even more obsessed with Solange’s brand-new “Losing You” video.

Watch Solange Knowles’ “Losing You” video after the jump.

Directed by Melina Matsoukas, the super-stylish video was filmed in South Africa and takes a cinematic yet nonchalant tone that we’re certain only Solange could pull off. Opening to scenes of everyday life in a slightly run down, yet inviting South African neighborhood, we see Solange dancing in a variety of loudly patterned pieces (seriously… we are blown away by Solange’s “Losing You” style). As the clip continues, Solange roams the road with an entourage of absurdly hip friends, reclines on a pile of mattresses (you had to be there), rides a bicycle, hangs out on some bleachers, and non-nonchalantly chills with her fantastically stylish cohorts (all of which culminates in a hand-in-hand dive into a giant pool). Sounds like a pretty great day to us! All the while, she’s delicately singing, “I’m not the one that you should be making your enemy/ Tell me the truth, boy, am I losing you for good?” over a series of soft synths, cleverly embedded yell-y samples, and hand-clapping rhythms. Now all we want to know is, how can we become friends with Solange?? And will she please give us a makeover?!

+ Watch Solange Knowles’ “Losing You” video and the behind-the-scenes video teaser.