Alicia Keys becomes a new woman in “Brand New Me.”
Alicia Keys is totally slaying the game right now. Her brand-new Girl On Fire disc just topped the Billboard 200, making this the fifth No. 1 album of her career, and now she’s just unleashed a new video, aptly titled “Brand New Me.” We think that deserves a slow clap.
Watch Alicia Keys’ “Brand New Me” video after the jump.
Directed by Diane Martel (“If I Ain’t Got You” and “Like You’ll Never See Me Again“), “Brand New Me” has Alicia right where we like her: at a piano. The clip begins with the “Girl On Fire” singer (and her giant mane of curly hair) pensively playing the piano, then getting up to walk confidently through an unfinished backstage set. As the track climaxes, Alicia pauses for a vocal breakdown (the good kind of breakdown!), but not before pulling off her wildly curly wig to reveal a much shorter ‘do — which we’re guessing is the final stage in unveiling “the brand-new her.” #METAPHORS! At the video’s end, Alicia finds herself back at the piano, but this time with a fresh outlook (on life? Music? What to have for lunch? We’re not sure). But guys, we think the ENTIRE VIDEO IS A METAPHOR. At least Alicia didn’t include any cocooning butterflies — that might’ve been overkill.
Photo credit: RCA