Watch Cher Lloyd Embrace Her Dark Side In A Behind-The-Scenes Peek At Her ‘With Ur Love’ Video

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Cher Lloyd explains the concept behind “With Ur Love” in a behind-the-scenes clip.

When we saw Cher Lloyd‘s latest video for “With Ur Love,” from her debut, Sticks + Stones, we immediately thought two things: (1) Where was Juicy J?? He showed up on the track + he MUST have a diamond-encrusted chalice somewhere in his house, and (2) where did they dream up that amazing bipolar princess concept?? Well, now we can answer at least one of those questions in Cher’s behind-the-scenes clip of her “With Ur Love” video shoot.

Go behind the scenes of Cher Lloyd’s “With Ur Love” video after the jump.

On location in Los Angeles, Cher reveals that she wanted to go in a COMPLETELY different direction than what people would expect for her “With Ur Love” video: “I wanted to create something that was a little darker. This video has been one of [these] little pushes to get me to try new things,” she explained. Of her elaborate wardrobe, Cher said that she never used to like ball gowns that much (which we get — she does kind of give off a tomboyish, no-muss, no-fuss vibe), but now she LOVES them. Well, you wear it all too well, girl. You had us legit believing that you could be royalty. Just don’t embrace the dark side TOO much — we wouldn’t want you smashing mirrors or sending poisonous apples to other pop stars or anything.

+ Go behind the scenes of Cher Lloyd’s “With Ur Love” video.

Photo credit: Syco/Epic