Guards depict a retro coming-of-age story in their ultra-stylish “Ready To Go” video.
If washed-out pop trio Guards seem vaguely familiar to you, it’s probably because they remind you of experimental pop pair Cults (“Go Outside,” “Abducted”) — frontman Richie Follin is actually the brother of Cults’ Madeline Follin AND used to play guitar in Cults (now excuse us while we ponder the ridiculous amounts of cool in that gene pool). But it’s been a minute since we heard anything from the long-haired NYC outfit — Guards debuted three years ago with their eponymous 2010 release, but now the group has reconvened with a sophomore album, In Guards We Trust, and a new, impossibly retro video for “Ready To Go.”
Watch Guards’ “Ready To Go” video after the jump.
Directed by Kaylie Church with DP Ryan Jackson-Healy, “Ready To Go” is a peek back in time, featuring a group of kids in, oh, the late ’50s/early ’60s, who are hangin’ out, eatin’ ice cream, playing “Spin The Bottle,” necking, swimming, and just generally having a very photogenic coming-of-age experience (if only our own puberty years had been so attractive). Guards aren’t visible in the video, but their celebratory vintage rock jam creates the perfect backdrop for this alternative “Leave It To Beaver”-inspired (or maybe more accurately, “Pleasantville”) diorama. We know ’90s nostalgia is all the rage these days, but we’re suddenly feeling the urge to swap our flannel for a shift dress and/or a retro bathing suit. Maybe Selena Gomez could help us out there?
Guards’ In Guards We Trust is now out on Black Bell Records.
+ Watch Guards’ “Ready To Go” video.
Photo credit: Olivia Malone