You always live again — learn it well!
Admittedly, when we first learned that M.I.A. was releasing a track called “Y.A.L.A.,” we had a moment of, like, “NO, WHY?!” panic. Y.O.L.O.’s reign of cyber-terror had finally come to an end, and now the British-Sri Lankan singer was going to awake the cursed phrase from its much-needed slumber? Nancy Kerrigan levels of “WHY?!” right there.
Thankfully, the ends of the Matangi track justify the means, and its video — a black-lit, eye-popping collaboration with KENZO and i-D magazine directed by Daniel Saanwald — is a thrill to behold.
Watch M.I.A.’s “Y.A.L.A.” video after the jump.
Short for “You Always Live Again,” “Y.A.L.A.” sees M.I.A. swirling mid-trance in some otherworldly plane, as if she’s transported herself out of the “Bring The Noize” club setting and fully entered into the venue’s ether. From the shifting colors to the warped visuals, watching this clip is basically like walking into a lava lamp, minus the burns. (Note to self: Stop walking into lava lamps. Also, wear white nail polish to the next black-lit rave I attend.)
Closing the video on some sparse bongo accompaniment, the “Come Walk With Me” singer candidly concludes: “Y.O.L.O.? I don’t even know anymore. What that even mean, though? If you only live once, why we keep doing the same sh**?” That’s deep, and a spear in the side of the beast that is “You Only Live Once.” Obvs, we approve.
+ Watch M.I.A.’s “Y.A.L.A.” video.
Photo credit: Interscope