Where She’s From: New Jersey
Why She’s Going To Rule 2014: You might recognize the striking SZA from our “Buzz On” article this past March. (Look, Ma, cool points!) Or, perhaps you saw her perform with mentor Kendrick Lamar at the 2013 BET Awards. Either way, we’re here to guarantee the success of SZA’s forthcoming Z EP — not to mention basically everything she ever puts out from this day forth. (Also, totally unrelated to SZA’s astounding musical prowess, but… WE COMPLETELY DIE FOR HER HAIR.)
+ Watch SZA’s “Ice Moon” video.
Who: Milly Pye
Where She’s From: Northwich, England
Why She’s Going To Rule 2014: In late 2013, One Direction’s Liam Payne tweeted about 17-year-old Milly Pye. Lo and behold, the gravely voiced singer with a budding rocker-chic sensibility is a hit amongst Directioners and industry sorts alike. Oh, and once more for emphasis, ONLY. SEVENTEEN. Wow.
Who: FKA Twigs
Where She’s From: Gloucestershire, England
Why She’s Going To Rule 2014 : Haven’t we always said that 2014 needs a flawless trip-hop artist!? (YES. DUH.) It’s thanks to her ethereal and totally weird-in-a-good-way “Water Me” video, FKA Twigs started the year off right by being included on the BBC’s coveted Sound Of 2014 list.
FYI, you might recognize FKA as one of Jessie J’s backup dancers in the “Do It Like A Dude” video. Cool, but we’re more than ready to see FKA Twigs step into the spotlight.
Watch: + Watch FKA Twigs’ “Water Me” video.