BRB, Googling the nearest roller rink.
It’s been five years since Philadelphia emcee Asher Roth was loving college, and dude’s grown up since then. Like Frank Ocean pre-Nostalgia, Ultra, Roth had gotten stuck with a label deal that kept him from dropping an album, but now he’s fully independent and ready to return with RetroHash on Apr. 22.
With lo-fi production from The Blended Babies (who did every beat on the new album), Roth drops a rhyme or two here and there, but mostly he’s going for melody: “Want a drink and I said, ‘Baby, c’mon next to me,” he sings before dipping into the chorus, but there’s so much echo and reverb that you could half-pay attention and hear the vocals as pure vibes.
The Matt Spicer-directed clip finds Roth rocking a bandana as a handsome actor (with a thing for older Russian women) does his thing at the skating rink after work. Watch out for the R-rated ending, which heads from the rink to the bedroom for some definitely not-chill freakiness.
Roth tells Billboard he’s trying to better himself: “My whole thing with RetroHash is progress — every day, topping what I did yesterday,” he says. “Sometimes you gotta eat Chick-Fil-A at 3:00 in the morning, but it’s all about moderation.” Sounds like he’s definitely on his way forward.
+ Watch Asher Roth’s “Tangerine Girl” video.
Photo credit: John Van Hamersveld