No, Pete Wentz doesn't *necessarily* die in Fall Out Boy's highly hush-hush new video "What A Catch Donnie" and no, "What A Catch, Donnie" isn't *necessarily* their last video.

"What A Catch, Donnie" is all Patrick Stump's Elton John-ian vocal acrobatics (and Elvis Costello's guest vox, don't hurt), set against a misty, wistful Hemingway/ Decemberists backdrop of nautical metaphors. It's kind of like the movie Castaway but with 100 percent better art direction and no volleyball or whatever that busted thing was.

The "What A Catch Donnie" video was shot off the waters of Los Angeles by Alan Ferguson. Speaking of cameos, watch for Panic! At The Disco's (SO... hard to remember whether or not to use the "!") Brendon Urie and Spencer Smith.

Okay, watch "What A Catch, Donnie" now because I don't wanna spoil anything else for you and get thrown overboard.

You know you're in the presence of top-notch marketing when an "ad" not only absorbs you into its highly-produced, trippy video love-in, but the spot also gets away with omitting its brand name. Watching the new Coca-Cola segment -- part of the company's 2009 "Open Happiness" campaign -- I see big-name performers, I see fantastic production, I see a wacky-ass drug trip (whoops!), but I don't see "Coca-Cola" anywhere. Ah, the powers of branding...

Like Coke's legendary "Hilltop" commercial (watch it from last week's "Open Happiness" preview, if you're unfamiliar), this up-with-people number goes far beyond "jingle"; in this case, with producers Polow Da Don and Butch Walker (who co-wrote the "Open Happiness" track with Cee-Lo Green).

Yeah, it's all fun and "happiness" until Travis McCoy gets smacked in the face with a jump rope, isn't it?

OK, that's only one element of this 'toon-time craziness, directed by Alan Ferguson, which you should definitely watch below. Be prepared to follow a zebra-printed Cee-Lo down a yellow brick(ish) road, encountering a Newsie-clad reporter in the form of Panic at the Disco's Brendon Urie, along with Fall Out Boy's Patrick Stump. And last up is crazy-hip schoolteacher Janelle Monae, who gets down with her similarly-coiffed students after her lesson.

You're probably too young to remember this, but in 1971, the "I'd Like to Teach the World to Sing (In Perfect Harmony)/ I'd Like to Buy the World a Coke" ad campaign blurred the line between advertising, propaganda, and pop music, and made the entire globosphere DESPERATE for an icy-cold soda. (I'm not old enough to remember it PER SE, and GOD KNOWS if I were old enough to remember it, I'd be running off to my weekly Botox appointment later today.)

Anyway, the songvertisement, also known as Coca-Cola's "Hilltop" commercial, sold over 1 million copies in a year, was donated to the Library of Congress in Washington DC in 2000, and was selected by British TV channel ITV as the greatest TV ad ever made.

Fast foward to now, and "Open Happiness" -- a collaborative Coca-Cola spot recorded by Gnarls Barkley's Cee-Lo Green, Panic! At the Disco's Brendon Urie, Patrick Stump of Fall Out Boy, Janelle Monae, and Travis McCoy of Gym Class Heroes -- could be this generation's "pop" music (excuse the pun) for the offspring of "I'd Like to Buy the World a Coke" set.

Will "Open Happiness" have the same monumental impact of its predecessor? We're about to find out.

Watch a 30-second sneak peek of the "Open Happiness" video, directed by Alan Ferguson, starring Cee-Lo Green, Brendon Urie, Patrick Stump, Janelle Monae, and Travis McCoy, and stay tuned for the full-length video, coming soon.

+ Watch the 1971 "I'd Like to Teach the World to Sing (In Perfect Harmony) commercial after the jump!

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Avert your eyes, kiddies! Joe Trohman got nothing but a raincoat on (I knew there was a solid reason for the Old Testament hair -- to look EVEN CREEPIER and more authentic as a flasher) in Fall Out Boy's new video, "I Don't Care." (Check out behind-the-scenes photos here.)

The "I Don't Care" video -- directed by Alan Ferguson with assistance from Pete Wentz's talented dog, Hemingway, who's smarter than your dog, clearly -- is the lead single off FOB's upcoming fifth album, Folie à Deux, which sees Fall Out Boy training a lens on the celebrity circus and all its effed-up glory.

Look for surprise walk-ons by Pharrell Williams, Gabe Saporta, and Mark Hoppus. (Well, I guess they're not really surprises since I just told you.) And that Spencer Pratt cameo you were promised? Totally the money shot -- nice to see Mr. Montag taking one for the team, dealing himself the KO blow you so wish you could deliver yourself.

Also awesome: Spaghetti Cat!!! AND, the best face-morphing scenes since Michael Jackson's "Black or White" video.

We, along with half the New York area's population of 8-to-24-year-olds (and a couple moms) went to the Honda Civic Tour last night at Roseland Ballroom and caught Motion City Soundtrack and Panic At the Disco. We also took our crappy camera, and, accordingly, we have the crappy photos to prove it. (More pix after the jump.)

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Panic At the Disco's new "That Green Gentleman" video features the band riding penny-farthings (fancy word for "olde-tymey bikes with a huge wheel"), jumping out of matryoshkas (fancy word for "Russian nesting dolls your grandma probably has in a curio cabinet"), riding a canoe while dressed like newsies, and giving the proverbial finger to their old cabaret schtick in their new-meets-old-meets-new cinematic affair. We haven't seen anything this precious since the video of those two otters swimming together while holding hand/paws. Except Panic does their own stunts, and those otters don't have Nokia tie-in$. (Yet.)

The video -- shot in L.A. and directed by Friendsorenemies.com go-to director Alan Ferguson, who also directed "Nine In the Afternoon" -- also demonstrates excellence in casting -- mini Ryan Ross is way more convincing than little Tom Hanks in Big.

Watch it below, and watch their new acoustic video version of "Nine In the Afternoon."

Is We the Kings' "Check Yes Juliet" the sorta-second-coming of Jimmy Eat World's "The Middle"? The latter will always hold a special, immutable place in that chamber of our hearts where we hold power-pop ballads near and dear. And even though "Check Yes Juliet" is a love song and not a "cheer up Charlie" post-punk anthem, it reminds us of "The Middle," and both videos feature outdated cars and culminate in a solid high school party.

We should also note, "Check Yes Juliet" is also Boys Like Girls' "The Great Escape," Version 2.0 -- swap one chorus for the other, and they both work. (Also, director Alan Ferguson shot them both.)

Bonus: Cute We the Kings photos.

By day, Doug Neumann's the General Manager of Crush Management, a New York-based artist management company whose roster claims Fall Out Boy and the Decaydance label of artists, including Gym Class Heroes, Cobra Starship and Panic! At the Disco. Neumann manages Fall Out Boy's daily needs (and there are many), helps book tours and oversees general...rockstar demands.

By night, Neumann, a Berklee College of Music graduate, rocks a vintage sharkskin suit and fedora and channels Frank Sinatra -- if Sinatra played guitar and was friends with Pete Wentz. He's devoted an entire album of reimagined emo covers -- Does Decaydance, out Nov. 20 -- and we wanted to know how and why.

We sat down with the coverman to get the scoop, and here's what he told us.

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