"Buddy jogging" is so ridiculously '80s. Also ridiculous? Fall Out Boy's slightly postmodern, totally self-aware new video, "A Weekend at Pete Rose's (Headfirst Slide Into Cooperstown On A Bad Bet)," directed by Shane Valdés.

The viral video -- (obviously it's viral -- they posted it like a hot second ago, and here I am posting it), stars Panic! At The Disco's (Version 3.0) Brendon Urie and Spencer Smith schlepping "dead" Pete Wentz around Hollywood, which is possibly someone's idea of wish fulfillment.

Obviously the video's a salute to A Weekend At Bernie's (no, you don't need to dig too deep nor be a film historian to figure that out), and it's my favorite new video inspired by a movie. (Last week that honor went to  LMFAO's "La La La," but clearly they've been trumped.)

No, Pete Wentz doesn't *necessarily* die in Fall Out Boy's highly hush-hush new video "What A Catch Donnie" and no, "What A Catch, Donnie" isn't *necessarily* their last video.

"What A Catch, Donnie" is all Patrick Stump's Elton John-ian vocal acrobatics (and Elvis Costello's guest vox, don't hurt), set against a misty, wistful Hemingway/ Decemberists backdrop of nautical metaphors. It's kind of like the movie Castaway but with 100 percent better art direction and no volleyball or whatever that busted thing was.

The "What A Catch Donnie" video was shot off the waters of Los Angeles by Alan Ferguson. Speaking of cameos, watch for Panic! At The Disco's (SO... hard to remember whether or not to use the "!") Brendon Urie and Spencer Smith.

Okay, watch "What A Catch, Donnie" now because I don't wanna spoil anything else for you and get thrown overboard.

You know you're in the presence of top-notch marketing when an "ad" not only absorbs you into its highly-produced, trippy video love-in, but the spot also gets away with omitting its brand name. Watching the new Coca-Cola segment -- part of the company's 2009 "Open Happiness" campaign -- I see big-name performers, I see fantastic production, I see a wacky-ass drug trip (whoops!), but I don't see "Coca-Cola" anywhere. Ah, the powers of branding...

Like Coke's legendary "Hilltop" commercial (watch it from last week's "Open Happiness" preview, if you're unfamiliar), this up-with-people number goes far beyond "jingle"; in this case, with producers Polow Da Don and Butch Walker (who co-wrote the "Open Happiness" track with Cee-Lo Green).

Yeah, it's all fun and "happiness" until Travis McCoy gets smacked in the face with a jump rope, isn't it?

OK, that's only one element of this 'toon-time craziness, directed by Alan Ferguson, which you should definitely watch below. Be prepared to follow a zebra-printed Cee-Lo down a yellow brick(ish) road, encountering a Newsie-clad reporter in the form of Panic at the Disco's Brendon Urie, along with Fall Out Boy's Patrick Stump. And last up is crazy-hip schoolteacher Janelle Monae, who gets down with her similarly-coiffed students after her lesson.

You're probably too young to remember this, but in 1971, the "I'd Like to Teach the World to Sing (In Perfect Harmony)/ I'd Like to Buy the World a Coke" ad campaign blurred the line between advertising, propaganda, and pop music, and made the entire globosphere DESPERATE for an icy-cold soda. (I'm not old enough to remember it PER SE, and GOD KNOWS if I were old enough to remember it, I'd be running off to my weekly Botox appointment later today.)

Anyway, the songvertisement, also known as Coca-Cola's "Hilltop" commercial, sold over 1 million copies in a year, was donated to the Library of Congress in Washington DC in 2000, and was selected by British TV channel ITV as the greatest TV ad ever made.

Fast foward to now, and "Open Happiness" -- a collaborative Coca-Cola spot recorded by Gnarls Barkley's Cee-Lo Green, Panic! At the Disco's Brendon Urie, Patrick Stump of Fall Out Boy, Janelle Monae, and Travis McCoy of Gym Class Heroes -- could be this generation's "pop" music (excuse the pun) for the offspring of "I'd Like to Buy the World a Coke" set.

Will "Open Happiness" have the same monumental impact of its predecessor? We're about to find out.

Watch a 30-second sneak peek of the "Open Happiness" video, directed by Alan Ferguson, starring Cee-Lo Green, Brendon Urie, Patrick Stump, Janelle Monae, and Travis McCoy, and stay tuned for the full-length video, coming soon.

+ Watch the 1971 "I'd Like to Teach the World to Sing (In Perfect Harmony) commercial after the jump!

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