Asher Roth, your new video “Be By Myself” is so great that I wrote you a letter by hand, mailed it and then transcribed it here from memory. Please write back ASAP so we can become best friends.
Dear Asher Roth,
Thank you from the bottom of my heart for “Be By Myself,” the new video that you have just now released, featuring his soulfulness Cee-Lo Green on the hook. To be greeted first thing on a three Advil morning by such sultry, grooving wonders as your beats, and then by the painted bikini ladies dancing along with them, was an unexpected joy. Next time you see your co-stars (the aforementioned paint-dripping swimsuit models) please pass on my most enthusiastic compliments. As the great artist Shakira once put it, they “make a man wanna speak Spanish.”
Furthermore, your video’s director, John Christopher Pina (Kanye West’s “Champion,” Common’s “The Game“), has elevated their talents to new heights with his visionary camera work. His use of supersaturated colors and overlapping images — simultaneously retro and next-level futuristic — does stunning justice to your mellow but funk-a-fied new jam, my friend.
And finally we come to you, emerging rap artist Asher Roth of Morrisville, Pennsylvania. This is the third single from your debut album, Asleep In The Bread Aisle, and once again you have outdone yourself. Laying that lazy new-school swagger of yours over a deeply vintage loop was a very good idea. Tricking it out with a little Cee-Lo soul was an even better one. Your batting average is astounding, Asher Roth. The only downside to “Be By Myself” that I can think of is that, with a single this sweet, ain’t nobody gonna leave you alone. OK, talk to you later Asher Roth.
Sincerely,
Daniel From Buzzworthy
If you wanna add a P.S., be my guest, but I recommend that you skip the chit-chat and get to watchin’ that video with a quickness.
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