You're probably too young to remember this, but in 1971, the "I'd Like to Teach the World to Sing (In Perfect Harmony)/ I'd Like to Buy the World a Coke" ad campaign blurred the line between advertising, propaganda, and pop music, and made the entire globosphere DESPERATE for an icy-cold soda. (I'm not old enough to remember it PER SE, and GOD KNOWS if I were old enough to remember it, I'd be running off to my weekly Botox appointment later today.)
Anyway, the songvertisement, also known as Coca-Cola's "Hilltop" commercial, sold over 1 million copies in a year, was donated to the Library of Congress in Washington DC in 2000, and was selected by British TV channel ITV as the greatest TV ad ever made.
Fast foward to now, and "Open Happiness" -- a collaborative Coca-Cola spot recorded by Gnarls Barkley's Cee-Lo Green, Panic! At the Disco's Brendon Urie, Patrick Stump of Fall Out Boy, Janelle Monae, and Travis McCoy of Gym Class Heroes -- could be this generation's "pop" music (excuse the pun) for the offspring of "I'd Like to Buy the World a Coke" set.
Will "Open Happiness" have the same monumental impact of its predecessor? We're about to find out.
Watch a 30-second sneak peek of the "Open Happiness" video, directed by Alan Ferguson, starring Cee-Lo Green, Brendon Urie, Patrick Stump, Janelle Monae, and Travis McCoy, and stay tuned for the full-length video, coming soon.
+ Watch the 1971 "I'd Like to Teach the World to Sing (In Perfect Harmony) commercial after the jump!
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