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An Internet treasure like Kelly -- of "Let's get some shoes" notoriety and the reason you call your friends "betch" -- wasn't just born. She was made. And in case you were still laying awake at night, wondering where her shoe inspo came from, Kelly's new video, which is the prequel to "Shoes," will clear up that wonder for you... Or, I'll just go ahead and spoil it for you now... Kelly's "Shoes" was, um, apparently inspired by Marshalls. The store.

Kelly's (really comedian Liam Sullivan) latest video is one big marketing tool for Marshalls and their store-within-a-store, The Cube, but at least it's got Kelly in it, right? And no, those hooky vocals aren't C&C Music Factory's Martha Wash, though that'd be rad. It's actually singer Maren. And, one of the best things about Kelly's new video? It's got VAMPIRE HEATHER! (AKA, Megahn Perry).

Check out Kelly's latest work. It's no "Text Message Breakup," but it's still better than Lindsay Lohan's Fornarina commercial.

Tags Buzzworthy Style Files, Kelly, Liam Sullivan, Lindsay Lohan

Like you -- and the 4.5 million other people -- who've watched Weezer's new "Pork and Beans" video (from the band's forthcoming Red album) since it was released into the wilds of the Internet last Sunday, we've spent the week mesmerized by all those memes: exploding Mentos and two-liters! That tender hug between Rivers Cuomo and Chris Crocker. Kevin Federline! And TAY ZONDAY! We figured that the video didn't come together naturally or by accident, and we figured right.

After watching the video for the billionth time, we couldn't stop wondering how the whole thing happened, so we asked the guy in charge. Director Mathew Cullen, co-founder of video production house Motion Theory, (both were behind Modest Mouse's "Dashboard" video and Pharrell's HP commercial) shot the video, and he also shot us an email containing basically everything you wanted to know about "Pork and Beans," working with Chris Crocker, and, of course, directing Weezer in this instant classic.

Buzzworthy: Where did the idea for the "Pork and Beans" video come from?

Mathew Cullen: Two years ago I directed a commercial with Pharrell, and he wanted the AfroNinja clip in it. Because of rights issues, we had to re-shoot it with the original ninja, Mark Hicks. It was strange for him to be replicating that infamous moment in his life, especially when I had him land on his head a dozen times to get the take right. The final clip we shot was nearly identical to the original, and I knew I could expand on that concept of replicating and re-inventing iconic pieces of Internet popular culture.

When I heard "Pork and Beans," I loved its non-conformist message and felt like it was a natural anthem for the self-expression that's been taking shape on YouTube and the Internet. At that point, I connected the dots and wanted to create Weezer's mash-up of their favorite popular culture of the Internet -- a viral music video made of virals, rather than just a traditional music video.

BW: How did you select the Internet celebrities, trends, and memes in the video?

MC: There are so many incredible people creating content on YouTube. Someone or something new emerges every single day that surprises, entertains, or makes us think. It's always evolving and these videos are windows into the faces of a community. Whether it's filmmaking, music, art, or blogs -- it was an extremely difficult task to select "the best" clips for the video because there are so many great ones out there. In the end, the band and I loved the combination of positive cult and more well-known virals that ran the gamut of what the YouTube community represents.

BW: Was there anyone you wanted to use for the video but couldn't?

MC: We tried to find TechnoViking, but it appears he was out dancing and impossible to hunt down. He's the type of guy that just shows up when he wants to, and when he does, you don't get in his way. We also reached out to Ghyslain Raza, the Star Wars Kid, but he has been a victim of cyber-bullying over the years and prefers not being in the public eye.

BW: What was it like working with Weezer?

MC: I have been a fan of their music and videos since the Blue Album. They really helped bring the concept to life with their ideas and collaboration -- especially when they were getting blasted in the face with a combination of Diet Coke and Mentos.

BW: What were some of the funniest moments from the set?

MC: The funniest thing was seeing everyone walking on the set and tripping out that their bedroom, recording studio, stage, etc. was mashed up in one space. It was a very strange thing looking around and feeling like you are actually in the Internet.

BW: Which was the most challenging scene to shoot?

MC: When we shot the Diet Coke/Mentos fountain, we had only one take to get it right. I was really into the idea of the fountain being like a giant equalizer and had to make sure that each moment connected with Weezer's performance.

BW: What were the various cewebrities (Chris Crocker, the "Numa Numa" kid, Tay Zonday) like in person?

MC: As you can imagine, they all have very distinct personalities. Tay is an intellectual. Chris is soft spoken. Gary is friendly and kind-hearted. Kelly is ... Kelly. Mark "Afro Ninja" Hicks's skills are intimidating. Daft Hands and Daft Bodies are anonymous. Dramatic Chipmunk is stuffed. Everyone was totally professional and a pleasure to work with. I think we are fascinated with these people because we relate to them on some level. You think -- I've been like Numa Numa before when I'm driving down the freeway listening to my favorite song. It's good to sing your heart out.

BW: Why did you opt for footage of Kevin Federline instead of shooting him live on set?

Read more...

Tags Celebrity, Chris Crocker, Interview, Interviews, Kelly, Mathew-Cullen, Motion-Theory, Music, News, video, Videos, Weezer

Remember when Rivers Cuomo's sense of humor (along with his libido) seemed to have all but dried up, he went back to Harvard, and he spent an inordinate amount of time MySpace blogging, meditating, and not having sex, but we let him because he's Rivers Cuomo? And because, like Chicago once said, "everybody needs a little time away." Just ask Alicia Keys. Or Steven Tyler. Or Lindsay Lohan and Amy Winehouse, repeatedly.

Now unremember all of that. (And while "Beverly Hills," one of Weezer's most commercially successful single to date, was light-hearted, it wasn't all that funny.) The title of Weezers's new single, "Pork and Beans," off their forthcoming Red album -- and yes, that's actually the cover above -- however, should be enough to imply that Weezer isn't taking themselves too seriously these days, and that's the Weezer we love.

And if you needed more proof, check the "Pork and Beans" video -- a meme-mash-up of the biggest and best cewebrities, ongoing online jokes and lovably lame LOLs, directed by Mathew Cullen of Motion Theory. And surely the irony of Weezer spoofing viral videos to create their own viral video is not lost on the band.

Our favorite parts: Tay Zonday, the Numa Numa guy, the "All Your Base Are Belong to Us" reference, the blink-and-miss-it Fensler Film G.I. Joe cameo (dude, I love your movies!!!!), Kelly of OMG "Shoes" fame, and, brilliantly, Kevin Federline, from back before the days when Britney made him look like Parent of the Year. (The footage, by the by, is from the hilarious, classic MTV News interview where "Popozao" was born.)

+ What we're wondering: how many times the phone rang before Chris Crocker picked up and agreed to do it.

+ Memes we're suprised weren't included: Rick Rolling.

+ Memes we wish were included: LOLcats, Straw Culture.

+ Memes we still get nightmares about: Dramatic chipmunk.

+ Memes we're glad weren't included: Two Girls, Once Cup, or 2G1C, for those of you who've, unthinkably, watched it way too many times.

+ Also: how the hell is Brian Bell still that hot?

Tags Celebrity, Chris Crocker, Kelly, Kevin Federline, Music, News, video, Weezer

With Halloween around the corner, we just purchased a bad blonde wig. Now it's a toss up between dressing up as prison-bound Paris Hilton, a zombified Britney Spears or shoe-shopping internet sensation Kelly. We had thought of being a zombified Kelly, but it's been done -- and quite well, we might add, betch! There's really no way we're going to top Living Dead Girlz's spoof of the bespectacled footwear-loving freak. Screw shoes, these girls can't get enough brains.

Tags Kelly, Living-Dead-Girlz, Music

We’re more than ready for Britney's big Blackout -- the album, that is -- which is set to drop on October 30. (MTV News has the rundown on every track.) But perhaps no one is more ready than our very favorite freakazoid footwear fetishist Kelly, who's got a brand-new video dedicated to Brits. Read more...

Tags Britney Spears, Celebrity, Kelly

Betches, not even Tay Zonday and his epic "Chocolate Rain," (which is now our ringtone) could take the place of Kelly and her "Shoes." So we were super stoked when Kelly "her"self agreed to rank and rate shoes of the well-heeled attendees of VMAs past. Watch the video below, see Kelly's fave videos, and and check out photos of Kelly when she stopped by MTV. And if you really have no idea what we're talking about, check out Kelly's "Shoes" video here, and then get your head checked.

Oh yeah, and check out Kelly's official fan club, betches, appropriately titled "Betchslap."

Tags Kelly, Shoes, video, VMAs, VMAs