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  1. Obsessively blogging about pop music, pop videos, pop stars, and pop culture from inside the MTV headquarters in Times Square. We also have a slight Jonas Brothers problem. And a little fixation with Tokio Hotel.

    Contact us as buzzworthy@mtv.com and follow us on Twitter at @MTVBuzzworthy.

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Girl, you look so nice, Sean Paul said it twice... er... like, 20 times. In his brand-new video, "So Fine," dancehall crossover kingpin Sean Paul cashes in on one of his most marketable selling points -- his ability to say the same thing over and over and over again and, as if by magic, make the act of repetition not annoying but somehow, hypnotically mesmerizing. Dude should bottle and sell that juice. Oh wait -- he has: Sean Paul's sold over 11 million albums worldwide.

His highly anticipated next album, Imperial Blaze, is due out August 18, 2009, with "So Fine" as its official first single. Check out the equally mesmerizing, ultra-'80s-inspired video, "So Fine," directed by Ray Kay (Lady Gaga's "Poker Face" and LMFAO "I'm In Miami, Trick") before Imperial Blaze drops.