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  1. Obsessively blogging about pop music, pop videos, pop stars, and pop culture from inside the MTV headquarters in Times Square. We also have a slight Jonas Brothers problem. And a little fixation with Tokio Hotel.

    Contact us as buzzworthy@mtv.com and follow us on Twitter at @MTVBuzzworthy.

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You know you're in the presence of top-notch marketing when an "ad" not only absorbs you into its highly-produced, trippy video love-in, but the spot also gets away with omitting its brand name. Watching the new Coca-Cola segment -- part of the company's 2009 "Open Happiness" campaign -- I see big-name performers, I see fantastic production, I see a wacky-ass drug trip (whoops!), but I don't see "Coca-Cola" anywhere. Ah, the powers of branding...

Like Coke's legendary "Hilltop" commercial (watch it from last week's "Open Happiness" preview, if you're unfamiliar), this up-with-people number goes far beyond "jingle"; in this case, with producers Polow Da Don and Butch Walker (who co-wrote the "Open Happiness" track with Cee-Lo Green).

Yeah, it's all fun and "happiness" until Travis McCoy gets smacked in the face with a jump rope, isn't it?

OK, that's only one element of this 'toon-time craziness, directed by Alan Ferguson, which you should definitely watch below. Be prepared to follow a zebra-printed Cee-Lo down a yellow brick(ish) road, encountering a Newsie-clad reporter in the form of Panic at the Disco's Brendon Urie, along with Fall Out Boy's Patrick Stump. And last up is crazy-hip schoolteacher Janelle Monae, who gets down with her similarly-coiffed students after her lesson.

Today was an absolute hot dude-a-palooza on It's On With Alexa Chung -- Facebook's Kevin Connolly was on the show, Michaels Showalter AND Ian Black were there with martinis, Travis McCoy was on the show, AND so were All-American Rejects -- watch their performance at the bottom of this post.

BUT, even hotter than all of those dudes put together to form one mega-Tron hot dude were ALEXA'S SHOES! More on those in a sec... Here's what Alexa wore today on her show!

Wednesday, July 15
+ Shirt dress: Sophomore
+ Peace sign necklace: Helen Ficalora
+ Long chain necklace: Erickson Beamon for Target
+ Shoes: Acne

First, let's get to some navy shirt dresses and mini dresses. This one's got a sorta Britney-before-the-fall feel. It's $60 at YesStyle.com.

I'm also partial to this See by Chloé waffle knit dress, on sale for $312 at theOutnet.com.

Eee! Super cute cable-knit crew-neck dress! It's just $54.99 at Rugby.com, so buy and save for fall.

THE SHOES! FTFnW! They're Acne's "Atacoma" leather and silver platforms, they're $480, and they're a modern marvel. They're not on Acne's site yet, but they'll be added soon.

And now for something free! After the jump, watch The All-American Rejects' live performance of "I Wanna" from It's On With Alexa Chung.

Read more...

You're probably too young to remember this, but in 1971, the "I'd Like to Teach the World to Sing (In Perfect Harmony)/ I'd Like to Buy the World a Coke" ad campaign blurred the line between advertising, propaganda, and pop music, and made the entire globosphere DESPERATE for an icy-cold soda. (I'm not old enough to remember it PER SE, and GOD KNOWS if I were old enough to remember it, I'd be running off to my weekly Botox appointment later today.)

Anyway, the songvertisement, also known as Coca-Cola's "Hilltop" commercial, sold over 1 million copies in a year, was donated to the Library of Congress in Washington DC in 2000, and was selected by British TV channel ITV as the greatest TV ad ever made.

Fast foward to now, and "Open Happiness" -- a collaborative Coca-Cola spot recorded by Gnarls Barkley's Cee-Lo Green, Panic! At the Disco's Brendon Urie, Patrick Stump of Fall Out Boy, Janelle Monae, and Travis McCoy of Gym Class Heroes -- could be this generation's "pop" music (excuse the pun) for the offspring of "I'd Like to Buy the World a Coke" set.

Will "Open Happiness" have the same monumental impact of its predecessor? We're about to find out.

Watch a 30-second sneak peek of the "Open Happiness" video, directed by Alan Ferguson, starring Cee-Lo Green, Brendon Urie, Patrick Stump, Janelle Monae, and Travis McCoy, and stay tuned for the full-length video, coming soon.

+ Watch the 1971 "I'd Like to Teach the World to Sing (In Perfect Harmony) commercial after the jump!

Read more...

As of 1:31p.m. today, Travis McCoy's Twitter reads, "Last day in NYC. Less than 24 hours before the journey begins." The journey he speaks of is a project called "Staying Alive: Travis McCoy's Unbeaten Track," an HIV/AIDS awareness effort that will take the Gym Class Heroes frontman to India, the Philippines and South Africa.

In January, MTV's Staying Alive Foundation named McCoy their U.S. ambassador and began to prepare him for a trip for which there is no real preparation. His mission is simply to visit countries ravaged by AIDS, meet the infected face-to-face and listen to their uncut stories.

Because such a trip is too important and inspiring to reach only one person, we're sending a camera crew to document all of Travis's experiences abroad. When all is said and done, "The Unbeaten Track" will be the world's largest youth-oriented multimedia HIV prevention campaign ever. In other words, you can be sure that you'll be hearing more about this epic undertaking.

If you happen to run into Travis McCoy in the next few hours, definitely pat him on the back for all the good work he's about to do. Hero, indeed.

+ Check out footage of Kelly Rowland's Staying Alive trip to South Africa, Tanzania and Kenya

Well well well. Looks who's all growed up. Last year this time, Tyga was dropping tropical-fruit-based party anthems, trashing "cousin" Travis McCoy's house, and pissing off Pete Wentz.

"Coconut Juice," off Tyga's No Introduction debut, was a feel-good summer jam, and he followed that up with a song about instant messenging and MySpace. Fun, sure, but if you weren't paying attention, you might've thought Tyga and Soulja Boy Tell'Em were the same dude -- big glasses, big backpacks, neckscarves, tats, party jams, jewelry drama, etc.

However, one look at Tyga's new video, "Cali Love," and it's clear that he's not only coming back, but he's coming back HARD. Tyga's sound on "Cali Love" is less loopy, more Lupe. Less jiggy, more Jay-Z. And after a few viewings of his "My Glory" video (one of the first lines out the gate: "F+++ you, pay me"), Tyga's even got some of that early, Diddy swagger. Pre-Twitter Diddy, that is.

+ Watch Tyga pay homage to his Compton hometown in "Cali Love," directed by Mickey Finnegan, and tell us what you think of Tyga 2.0.

+ Tuesday LOLz: 75-year old CNN dinosaur Larry King was out grabbing a sandwich at an L.A. deli when he mistook Gwen Stefani for Christina Aguilera (and only realized his mistake after he asked for an autograph for his son and saw that the signature wasn't right). FAIL! (PopCrunch)

+ Katy Perry (who is reportedly back together with boyfriend Travis McCoy) is a hard-working woman with curves, and she ain't hawking shoes to pay the bills. For now, anyway. Hey -- something's gotta pay for her fashion obsession! (Star Magazine)

+ While we're on the K.P. tip, holy GOD does Ms. Perry make me want to take a cold shower after seeing her in the new issue of Complex magazine. Must. Print. These. Immediately. (Complex)

+ The Black Eyed Peas have been releasing track previews from their upcoming album The E.N.D., and the latest (which just happens to be the second off the album), "I Got A Feeling," sounds like it will be the summer anthem of 2009. (Neon Limelight)

+ Weezer lead singer Rivers Cuomo says to get ready for your very own Weezer-branded "Snuggie." Do you think he's really serious?! (The Tripwire)

+ If it's hard for you to believe that 25-year old Mandy Moore was recently married to singer Ryan Adams, then you're not the only one who's getting used to it. (People)

+ FInally, former Wilco (who Mandy Moore namechecked in a recent Buzzworthy video interview) band member Jay Bennett  passed away in his sleep this past weekend. (MTV News)

Recently I was sent some super-duper posh and shmancy soaps by Venezuelan artist/ filmmaker David Foote. Foote, who directed A.R.E. Weapons' "Weakest Ones" video and also lives under the immense burden of having been named one of the 50 most stylish people in the WORLD (In the WORLD!) by Fashion Week Daily, recently collaborated with a handful of lifestyle brands to launch a pop-up shop where you can buy all sorts of luxury products, all of which benefit St. Jude Children's Hospital.

Anyway, as I said, I get the Jaboneria Marianella soaps (he and his mother own the small boutique company) in the mail, and they're an intoxicating all-natural combination of almond, coconut, sandalwood, and fig, the latter two give it an extra sexy zing. Seriously, the ish smells like sweet, sweet sexy time. I keep one at my desk at work. Not because I'm a pre-vert, but because they smell like some kind of naughty-and-nice heaven. Like Madonna's "Human Nature" video, but not as raunch. Anyway, they're $20 each (the soap, not the sexy time or Madonna's "Human Nature" video), and they're totally NOT your dad's soap. Unless your dad's really effing hot.

So I open the box, and after nearly having a SENSUAL SEDUCTION moment on account of the sexy-time smell, my TOKIO HOTEL RADAR starts blipping and bleeping off the charts, because I immedes notice the packaging they're wrapped in -- David Foote's "New Girls" black ink and white paint series (warning: don't click if you can't handle a few boobies) -- looks like it's covered in countless little Tim Burton-esque Bill Kaulitzes! (!!!!!!!!!!!1!!!)

Now, I doubt that David Foote was inspired by Bill Kaulitz or Tokio Hotel when he crafted his astoundingly intricate "New Girls" series or his soaps. But you can't help but notice the similarities: The ringed cat eyes, heavy brows, the intense jet-black hair, the razor-sharp cheekbones! IT'S SO BK! AND, the soap is striated into beautiful black-and-cream lines. (Think old-fashioned ribbon candy... old-fashioned ribbon candy INSPIRED BY Bill Kaulitz?) Also, I don't really recall Bill Kaulitz smelling like much of anything -- no nasty cologne, and I don't remember him smelling like candy or anything, but if I could attribute a scent to Bill, I'd have to say that the earthy-sexy, gender-bending (you reading this, Travis McCoy?) combination of sandalwood and fig do the job.

If you're busy living every moment until the new Tokio album finally comes out, you've got $20 to spare, and you're in the market to take a shower and make a charitable donation, check out David Foote's "sehr" Bill Kaulitz soap. Stay clean, Tokio fans!

+ You know your marriage is beyond repair when your husband gives you a $100,000 Rolex for your birthday -- and you STILL end up filing for divorce two months later. Just ask Guy Ritchie and Madonna. (And they call her the Material Girl!) (MSNBC)

+ Fergie and Josh Duhamel's wedding is sooo private that not even their friends and family know anything about the nuptials. D'oh! (E! Online)

+ Britney Spears shares pics of her kiddies decked out in formal wear. Adorable, no? And not a grits-stain in sight! (Britney Spears)

+ Not only are Paris and her new BFF totally still besties -- they're actually roomies! At least, according to Brittany Whatsherface, who blogs about living the dream -- i.e. squatting in P. Hilton's guesthouse. (Remote Control)

+ According to the National Enquirer, Michael Jackson has approximately six months to live. (Scandalist)

+ Notorious star/Biggie Smalls doppelganger Jamal Woolard says his big-screen portrayal of B.I.G. was "meant to be." And here's the photographic evidence to prove it. (MTV News)

+ Jay-Z to make sure Obama has the best inaugural pre-party EVER. (MTV News)

+ Today, in totally unconfirmed rumorville ... Demi Lovato and The Cab's Alex DeLeon have made like Katy/Travis and called it quits. (Zack Taylor blog)

+ This booty-shakin' footage of Aubrey O'Day proves the DK alum has zero problem with motion sickness. (ONTD)


You're hot, you're cold, you're engaged? You're not engaged, you're fighting err dey, totally on the outs, completely over. Katy Perry and Travis, you were super cute together, but like Nelly Furtado lamented, all good things must come to an end. Especially when they're bad.

And really, nothing says "sorry you things ended poorly -- and loudly -- for you" like a schizophrenic handbag... like KidRobot's Love/ Hate tote ($148, available 1/25 at KidRobot.com). It's got "Love" on one side, for your "up" days, "Hate," obviously, for those pesky "You're-the-worst-boyfriend-in-the-world-you-never-listen-to-me-you-probably-never-loved-me-you-have-five-minutes-to-get-the-hell-out-oh-s-----I-think-the-cops-are-here-who-f---ing-called-the-cops-f----you-f----this-I-want-out-I-want-you-out-I-mean-it!" rough patches.  Awww!

And so, appropriately, Natasha Bedingfield's "Single" and old-school Destiny's Child, "Independent Women Part 1," a video that's older than I am. Almost.

+ Lily Allen to Katy Perry: Don't f--- with me, or I'll post your unlisted cell number on a non-elitist social networking site. (The Sun - UK)

+ Meanwhile, not only are Katy Perry and Travis McCoy not engaged — they’re not even together anymore! At least, that's what EVERYBODY's saying. (MTV News)

+ Beyonce gets a Golden Globe nomination for her uncanny portrayal of Etta James in Cadillac Records original song, “Once in a Lifetime.” (MTV News)

+ Lindsay Lohan denies splitting with her (finally confirmed!) gal pal, Samantha Ronson. (MySpace Celebrity)

+ We're not saying Aubrey O'Day took off her clothes and posed for Playboy. But hypothetically, IF she did, she allegedly took home $500K in exchange for the photos. Cha-ching! (Remote Control)

+ British singer/PETA enthusiast Leona Lewis is reportedly penning her memoirs. (Billboard)

+ Despite tearing Corey Hart to shreds in "So What," Pink says she's willing to "give him away at his next wedding." That is, assuming he hasn't sworn off marriage by then. (Seventeen, via Usmagazine.com)

+ Either some perv hacked into Britney Spears' Twitter account, or else she's the biggest oversharer since Jenna Jameson. (The Hollywood Gossip)

+ Today is both Hilary Duff Download Day AND the day Nancy Kerrigan got whacked in the knees at the U.S. Figure Skating Championships in Detroit back in 1994! Ah memories! (Oh-Hilary.com)